The kick-off meeting is a critical step in the project management process, as it aligns the project team with the project's objectives and establishes a common understanding among stakeholders. In the context of a multinational company launching a digital transformation project, it is practical to use digital or virtual tools for the kick-off meeting. This approach not only minimizes geographic boundaries, enabling participation from all regions and business lines, but also aligns with the digital nature of the project itself. It is a cost-effective solution that can foster collaboration and communication without the need for travel, which is especially relevant given the global scope of the project.
References: The recommendation to use digital or virtual tools is supported by best practices in project management, which emphasize the importance of effective communication and stakeholder engagement in kick-off meetings. The Project Management Institute (PMI) highlights the use of technology to facilitate project meetings, especially in a digital transformation context123. Additionally, the Professional in Business Analysis (PMI-PBA) reference materials guide stresses the significance of leveraging technology to enhance project collaboration and efficiency456.