CMQ-OE Exam Dumps | XYZ is a business-to-business company that knows the following about its customers. * They each use XYZ's

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Certified Manager of Quality/Organizational Excellence Exam
ASQ.CMQ-OE.v2024-09-12.q173
Question 169

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Question 169/173

XYZ is a business-to-business company that knows the following about its customers.
* They each use XYZ's products differently, depending on their industry.
* They are located in various regions of North America and Europe.
* They have employee workforces of different sizes at different plants
* They pay different prices for the same products, depending on the volume purchased.

A. use the products differently

B. are located in various geographical regions

C. have employee workforces of different sizes and locations

D. pay different prices for the same products

Correct Answer: A

* Since XYZ is a business-to-business company, understanding how customers use their products is the single most important factor in tailoring solutions, marketing, and support. This directly affects customer value and satisfaction.
* While geographical regions (B) and employee workforces (C) might influence buying patterns or support needs, those are secondary to how the products are actually used by the customer.
* Pricing differences (D) are a result of sales strategies, but they don't inherently impact how the product functions for the customer.
References:
* ASQ CMQ/OE Handbook, Section V: Customer-Focused Organizations (emphasis on understanding customer needs and how products/services provide value)

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