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A company's CEO will address all employees on the closing down of the call center operations as a result of outsourcing. The HR business partner (HRBP) was tasked to help the CEO craft the message and accompanying presentation. Who is considered the source in this situation?
Correct Answer: B
In the context of communication theory, the source is the person who originates the message. Although the HRBP assists in crafting the message, the CEO is the one who will deliver it and is ultimately responsible for its content. Therefore, the CEO is considered the source as they are the communicator addressing all employees about the company's decision. References: * SHRM Communication Strategies * SHRM Learning System for SHRM-SCP