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A project to develop an enterprise resource system for a university is in the planning phase. The project has internal stakeholders such as operational departments, students, and academic staff, as well as global stakeholders who receive the information from the university on a regular basis. All the stakeholders have very different expectations and needs from the system. What should the project manager do to ensure effective communication?
Correct Answer: C
When managing diverse stakeholders with varying communication needs, the project manager must segment stakeholders into target groups and tailor communication plans accordingly. This includes selecting appropriate channels, message content, frequency, and format. According to the PMBOK Guide - Seventh Edition (Communication and Stakeholder Performance Domains), tailored communication ensures each stakeholder receives the right information in the right way. Option A is helpful but too generic. Option B assumes one-size-fits-all communication, which fails with diverse audiences. Option D is limited in scope and doesn't establish an ongoing communication structure. References: PMBOK Guide - Seventh Edition, Communication and Stakeholder Performance Domains PMI Pulse of the Profession - Effective Stakeholder Engagement Report