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Which of the following outcomes is a benefit typically expected of customer relationship management (CRM)?
Correct Answer: B
* Context: Customer relationship management (CRM) systems are designed to enhance the interaction between a company and its customers. * Options Breakdown: * A. Reducing the size of the sales force by automating activities: While CRM can automate some sales activities, the primary goal is not to reduce the sales force. * B. Gaining a better understanding of customer requirements: CRM systems gather and analyze customer data, helping companies understand customer needs and preferences better. * C. Implementing automated inter-organizational processes: This is more related to enterprise resource planning (ERP) systems rather than CRM. * D. Focusing sales efforts on the most profitable customers: This is an outcome of better customer understanding, but not the primary benefit. * Correct Answer Justification: The key benefit of CRM is its ability to provide detailed insights into customer requirements, which helps in tailoring products and services to meet those needs effectively. References: * CRM system benefits and implementation guides * Case studies on the impact of CRM on customer understanding