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A company desires to use customer relationship management (CRM) to enable supply chain collaboration. Implementation of CRM will enable the organization to most effectively:
Correct Answer: C
Customer Relationship Management (CRM) systems enable supply chain collaboration by aligning resources and capabilities to identify, capture, and retain customers. CRM tools facilitate detailed customer insights, enabling targeted marketing, personalized service, and effective communication. This holistic approach improves customer satisfaction and loyalty, leading to long-term relationships and enhanced collaboration. While other functions like order entry and supply chain visibility are important, the primary value of CRM lies in its customer-centric focus.References: * "The Role of CRM in Supply Chain Management," Gartner. * "Benefits of Customer Relationship Management," Supply Chain Quarterly.