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An effective company strategy results when combining innovative products with:
Correct Answer: B
An effective company strategy for innovative products involves combining them with a responsive supply chain. Innovative products often have unpredictable demand and short life cycles, requiring a supply chain that can quickly respond to changes in demand, accommodate customization, and manage shorter product cycles efficiently. * An efficient supply chain (A) is more suited for functional products with stable demand. * Accurate forecasts (C) are important but difficult to achieve consistently for innovative products. * High inventory levels (D) are generally avoided in innovative product strategies due to the risk of obsolescence. References * Fisher, M. L. (1997). What is the right supply chain for your product? Harvard Business Review. * Lee, H. L. (2002). Aligning Supply Chain Strategies with Product Uncertainties. California Management Review.