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Which of the following measures would be an appropriate indicator of the marketing and sales organization's support of the sales and operations planning (S&OP) process?
Correct Answer: C
* S&OP Process: The Sales and Operations Planning (S&OP) process aims to balance supply and demand, aligning production with market requirements. * Revenue Metric: Total revenue as a percent of planned revenue is a direct measure of how well the marketing and sales organization supports the S&OP process by achieving sales targets. * Other Metrics: While finished goods inventory, product introductions, and new customers are important, they do not directly indicate how marketing and sales efforts align with the overall revenue goals set in the S&OP process. References * Wallace, T. F., & Stahl, R. A. (2008). "Sales & Operations Planning: The How-To Handbook." T. F. Wallace & Company. * Lapide, L. (2004). "Sales and Operations Planning (S&OP) Mindsets." Journal of Business Forecasting, 23(3), 17-19.