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Which of the following elements is critical to successfully using a sales and operations planning process?
Correct Answer: B
The success of a Sales and Operations Planning (S&OP) process hinges on several critical elements, among which the most important is implementing a unified cross-functional plan and process. This involves: * Integration of All Functions: Ensuring that sales, marketing, finance, and operations are aligned and working towards common goals. This prevents silos and ensures that all departments are contributing to the overall strategy. * Collaboration and Communication: Regular meetings and clear communication channels are established to discuss plans, share insights, and resolve conflicts. * Unified Goals: Developing a single set of agreed-upon objectives and metrics that guide decision-making across all functions. * Accountability: Assigning responsibility for different aspects of the S&OP process ensures that all participants are committed to the process and its outcomes. References * "Sales and Operations Planning: The How-To Handbook" by John Dougherty and Christopher Gray * "Demand Management Best Practices: Process, Principles, and Collaboration" by Colleen Crum and George Palmatier