A distributor wants to run a promotion on an item that a manufacturer has just introduced. Which of the following processes would provide the most useful input data for evaluating the impact of promotions?
Correct Answer: A
* Impact of Promotions on Demand: Evaluating the impact of promotions requires understanding how promotions influence customer demand. Demand planning involves forecasting and analyzing customer demand patterns.
* Relevant Data: Demand planning provides historical sales data, predictive analytics, and customer insights that are critical for assessing the potential uplift in sales due to promotions.
* Production, Inventory, and Transportation: While production scheduling, inventory management, and transportation planning are important, they do not directly provide data on customer demand, which is essential for evaluating promotion impacts.
References
* Chopra, S., & Meindl, P. (2015). "Supply Chain Management: Strategy, Planning, and Operation."
* Pearson.
* Christopher, M. (2016). "Logistics & Supply Chain Management." Pearson UK.