Reverse supply chain activity typically peaks nearest the beginning of which of the following stages of the product life cycle?
Correct Answer: D
* Context: Reverse supply chain activity includes returns, recycling, and disposal processes.
* Product Life Cycle Stages:
* A. Introduction: Focus is on product launch and gaining market entry.
* B. Growth: Emphasis is on increasing market share and production.
* C. Maturity: Market saturation occurs, and competition intensifies.
* D. Decline: Sales decrease, and products are often phased out or replaced.
* Correct Answer Justification: Reverse supply chain activities peak during the decline stage as products are returned, recycled, or disposed of due to obsolescence or replacement by new products.
References:
* Product lifecycle management literature
* Case studies on reverse logistics trends during the decline phase