Correct Answer: B
The Delphi forecasting method is a structured communication technique that relies on a panel of experts. It compensates for individual biases by using multiple rounds of questioning and feedback. Experts provide forecasts anonymously, and after each round, a facilitator provides a summary of the forecasts along with the reasons given for their judgments. This process is repeated until a consensus is reached, minimizing the influence of individual biases and leading to more reliable results.
* Statistical formulas (A) are not the basis of the Delphi method, which relies on expert judgment rather than purely statistical analysis.
* Assigning more weight to key customers' demand (C) is not a feature of the Delphi method.
* Reducing dominance by a few individuals (D) is correct but is a part of compensating for biases, not the primary advantage.
References
* Rowe, G., & Wright, G. (1999). The Delphi Technique as a Forecasting Tool: Issues and Analysis.
International Journal of Forecasting.
* Linstone, H. A., & Turoff, M. (1975). The Delphi Method: Techniques and Applications.