Explanation
The marketing department (AAC) is a key stakeholder for launching an existing product in another channel, as they are responsible for defining the requirements, confirming the elicitation results, and validating the solution. Therefore, they have a high influence on the project, as they can affect the decisions and outcomes of the project. They also have a high impact from the project, as they will be directly affected by the changes and benefits of the new channel. According to the stakeholder analysis technique, influence and impact are two dimensions that can be used to categorize and prioritize stakeholders12. A stakeholder with high influence and high impact is considered a primary stakeholder, who should be actively involved and engaged throughout the project