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Who should be involved in the application of scoring new product opportunities:
Correct Answer: A
Scoring new product opportunities should involve a cross-functional team. This team approach ensures that various perspectives are considered, such as market potential, technical feasibility, financial implications, and strategic fit. A diverse team can provide a balanced and comprehensive evaluation, reducing the risk of bias and ensuring that all critical factors are accounted for. References: Cooper, R. G. (2001). "Winning at New Products: Accelerating the Process from Idea to Launch". Perseus Publishing. Griffin, A. (1997). "PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices". Journal of Product Innovation Management.