A product concept description should clearly articulate the core benefits, tangible attributes, and augmented features of the product. This structured approach ensures that the concept covers the fundamental value the product offers (core benefits), the physical or measurable characteristics (tangible attributes), and any additional services or features that enhance the product's appeal (augmented features). These elements help in creating a comprehensive and clear product concept that can be effectively communicated to stakeholders and customers. Reference: "New Products Management" by C. Merle Crawford and C. Anthony Di Benedetto discusses these three elements in detail as part of the product development process.