New products can be classified into several categories:
I. New to the world products or breakthroughs: Innovations that create entirely new markets, such as the personal computer.
II. New category entries or platforms: Products that introduce a company into a new category or market segment, such as Intel's 386 processors.
III. Additions to product lines or enhancements: Incremental improvements or extensions of existing products, such as the Pentium 500MHz processor.
All three categories represent different types of new product development. References: Kotler, P., & Keller,
K. L. (2016). Marketing Management. Pearson; Crawford, C. M., & Di Benedetto, C. A. (2011). New Products Management. McGraw-Hill Education.