NPDP Exam Dumps | During new product development, companies ofen use ____ to measure end user satisfaction with a product

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Product Development Professional (NPDP) Certification Exam
PDMA.NPDP.v2024-10-07.q72
Question 14

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Question 14/72

During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

A. Lead user research

B. Product use testing

C. Secondary research

D. Quality function deployment

Correct Answer: B

Product use testing, also known as user testing, involves evaluating a product by having end users try it out and provide feedback. This method measures user satisfaction and helps determine whether the company can deliver the promised quality and functionality of the product. Reference: Urban, G.L., & Hauser, J.R. (1993).
Design and Marketing of New Products. Prentice Hall.

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