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Question 29/72
In a 1997 PDMA (Product Development and Management Association) study on best practices in product development, the "best in bringing new products to market" were defined as those organizations that achieved at least 49% of their sales from products not in their product lines 5 years previously. Which of the following is a key best practice of these organizations?
Correct Answer: D
The 1997 PDMA study on best practices in product development highlighted that organizations achieving significant sales from new products had a well-thought-out strategy driving their new product development.
These organizations focus on strategic alignment, ensuring that new products fit within the broader business goals and market opportunities. This strategic approach leads to more effective and successful product launches, unlike a sole focus on speed to market or frequent organizational changes, which can result in misalignment and inefficiency. References: Griffin, A. (1997). PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices. Journal of Product Innovation Management.
These organizations focus on strategic alignment, ensuring that new products fit within the broader business goals and market opportunities. This strategic approach leads to more effective and successful product launches, unlike a sole focus on speed to market or frequent organizational changes, which can result in misalignment and inefficiency. References: Griffin, A. (1997). PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices. Journal of Product Innovation Management.
- Question List (72q)
- Question 1: The purpose of the Development Stage is to design the produc...
- Question 2: The framework, functions, and processes that guide activitie...
- Question 3: Kano analysis can help you weed out requirements for differe...
- Question 4: Gates are defined as decision points based on deliverables, ...
- Question 5: The first step in the classic waterfall process is requireme...
- Question 6: Factor analysis, cluster analysis. multidimensional scalling...
- Question 7: The product design specifications must use a set of metrics ...
- Question 8: The House of Quality relates the voice of the customer to th...
- Question 9: Secondary research is defined as research executed and publi...
- Question 10: A value proposition should focus on _____________, not _____...
- Question 11: Who should be involved in the application of scoring new pro...
- Question 12: I. Use a staged and gated NPD system II. Use dedicated proje...
- Question 13: Looking at Project Strategy Types: a product that is "Low" w...
- Question 14: During new product development, companies ofen use ____ to m...
- Question 15: What specific design tool uses the following methods: Think-...
- Question 16: According to a study by Robert Cooper and IRI (Industrial Re...
- Question 17: __________ is the strategy defined by Miles and Snow for tho...
- Question 18: In a bubble chart Bread and Butter are the smaller, simpler ...
- Question 19: SCAMPER is an ideation technique that uses word stimuli incl...
- Question 20: Your competitors have launch a new product. As you elevate y...
- Question 21: In a bubble chart Pearls are the potential stars because the...
- Question 22: A company is developing a product thst is basically a realti...
- Question 23: The Not-in-the-game strategy described by Robert Cooper uses...
- Question 24: A functional team is best suited for which type of project?...
- Question 25: Which of the following strategies is most likely to have a s...
- Question 26: According to Crawford, what is the appropriate process taken...
- Question 27: In the concept generation phase of the new product process, ...
- Question 28: Which of the following best describes a new product portfoli...
- Question 29: In a 1997 PDMA (Product Development and Management Associati...
- Question 30: Secondary research should be conducted __________....
- Question 31: In evaluation product opportunities, which of the following ...
- Question 32: Any type of NP process is more productive than nothing....
- Question 33: Launching a new product can be one of the most exciting but ...
- Question 34: A product innovation charter is valuable for which of the fo...
- Question 35: A weakness of NPV method for assesing projects in portfolio ...
- Question 36: The product concept description should include which three e...
- Question 37: Which of the following is the best description of a mission ...
- Question 38: In project management, Monitoring/Control reports and review...
- Question 39: Which of the following might be included in a non-financial ...
- Question 40: In the introduction stage of the product life cycle, which o...
- Question 41: A dairy product manager has discovered a new microorganism t...
- Question 42: Which of the following are examples of primary research? I. ...
- Question 43: A product platform is the set of all products in a product f...
- Question 44: Which pair of variables is NOT common in visual bubble chart...
- Question 45: Which of the following is an item that separates the winners...
- Question 46: Ensuring that the right team principles are in place to prom...
- Question 47: Which of the following does not describe a pro or con of a H...
- Question 48: New products include: I. New to the world products or breakt...
- Question 49: Which of the following is a purpose of the product protocol?...
- Question 50: Jane is establishing her own company to manufacture and mark...
- Question 51: Jane has been evaluating the state of the innovation portfol...
- Question 52: Advantages of product use testing include which of the follo...
- Question 53: Which of the following are examples of potential secondary r...
- Question 54: The role responsible for estabilishing the product innovatio...
- Question 55: In the early stages of the new products process there is a l...
- Question 56: Mission statements helps organizations to ____....
- Question 57: Which of the following is the most appropriate role for the ...
- Question 58: QFD (Quality Functional Deployment) is all of the following ...
- Question 59: In evaluating product opportnities, which of the folllowing ...
- Question 60: Cash cows are mature market opportunities. The market is sti...
- Question 61: Which of the following is not a deliverable to be completed ...
- Question 62: You are leading the strategic planning process for a horticu...
- Question 63: Information gathered by other researchers for other purposes...
- Question 64: Which of the following are advantages of customer visits? I....
- Question 65: Secondary research should be conducted......
- Question 66: What type of team structure should be chosen when the challe...
- Question 67: Which of the following is incorrect?...
- Question 68: A product manager is charged with launching a new product. S...
- Question 69: Which of the following best describes a team?...
- Question 70: Concept testing should be accomplished on a new concept prim...
- Question 71: What types of consumer is most likely to purchase a product ...
- Question 72: A product innovation charter includes which of the following...
