According to Crawford, the appropriate process for conducting Problem-based Ideation involves first studying the situation to identify problems, then screening the resulting problems, and finally developing concept statements for evaluation. This structured approach ensures that the most relevant and impactful problems are identified and addressed through well-developed concept statements that can be evaluated for feasibility and potential success.
Thus, the correct answer is B: Study situation to identify problems; Screen the resulting problems; Develop concept statements for evaluation.
References:
Crawford, C. M., & Di Benedetto, C. A. (2014). New Products Management. McGraw-Hill Education.
Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education.