Secondary research sources include data that have been collected and published by other entities. Examples of potential secondary research sources include:
I. Surveys fielded and published by a trade association: These are external studies conducted by professional organizations within specific industries, providing valuable insights and benchmarks. II.
Industry data by NAIC code published by the Bureau of Labor Statistics: Government-published data, like those from the Bureau of Labor Statistics, offer reliable and comprehensive industry statistics. III. An internal customer satisfaction report: While this is generated internally, it is still considered secondary data because it involves the analysis of existing information. IV. An internal report on a focus group study:
Similar to internal customer satisfaction reports, these reports analyze existing data collected from specific research activities.
Therefore, the correct answer is A: I, II, III.
References:
Burns, A. C., & Bush, R. F. (2014). Marketing Research. Pearson.
Malhotra, N. K. (2015). Marketing Research: An Applied Orientation. Pearson.