The product protocol serves multiple essential purposes in the new product development process:
A. It communicates essentials to the development team: Ensuring that all team members are on the same page regarding the project goals, requirements, and constraints. B. It defines the deliverables that R&D will deliver to the final product that the customer buys: Clearly outlining what is expected from the R&D team in terms of features, performance, and quality. C. It defines the requirements in terms of results that can be measured: Providing specific, measurable criteria for success to ensure that the final product meets the predefined standards and customer expectations.
Therefore, the correct answer is D: All of the above are purposes of the product protocol.
References:
Crawford, C. M., & Di Benedetto, C. A. (2014). New Products Management. McGraw-Hill Education.
Cooper, R. G. (2001). Winning at New Products: Accelerating the Process from Idea to Launch. Basic Books.