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In the concept generation phase of the new product process, which of the following statements below is correct?
Correct Answer: C
In the concept generation phase, it's crucial to explore a wide range of potential product ideas. Generating a large number of concepts increases the likelihood of finding a successful and innovative solution. This approach encourages creativity and allows for the selection of the most promising ideas for further development. Limiting the number of concepts too early can result in missed opportunities and stifle innovation. References: Ulrich, K. T., & Eppinger, S. D. (2015). Product Design and Development. McGraw-Hill Education; Cooper, R. G. (2001). Winning at New Products: Accelerating the Process from Idea to Launch. Basic Books.