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A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:
Correct Answer: C
This scenario describes a platform strategy. By discovering a new microorganism with potential health benefits and planning to use it across a range of products (yogurts, health drinks, and instant formula), the company is leveraging a common technological foundation to create multiple product lines. This approach enables the company to maximize the utility of the new microorganism across different market segments and products, which is characteristic of a platform strategy.