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Which of the following is the best description of a mission statement?
Correct Answer: B
A mission statement is designed to inspire and unify employees by articulating the organization's purpose, values, and overarching goals. It serves as a guiding star for the company's strategic direction and helps align the efforts of all employees towards a common objective. This inspirational nature distinguishes it from more specific and tactical documents like a product innovation charter or product strategy. References: Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.