Launching a new product successfully requires meticulous planning and execution. Among the various factors that contribute to a successful product launch, the launch management system is the most important.
This system helps identify and track potential problems with the new product launch, ensuring that issues are addressed promptly and do not derail the launch. It involves detailed planning, monitoring, and adjusting strategies based on real-time feedback. The continued involvement of the development team and market testing are also important but secondary to the overall management and tracking of the launch process.
Thus, the correct answer is B: A launch management system used to identify and track potential problems with the new product launch.
References:
Kotler, P., & Keller, K. L. (2015). Marketing Management. Pearson.
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.