In a bubble chart used for portfolio management, projects are often categorized based on their risk and reward profiles. "Bread and Butter" projects are described as smaller, simpler projects with a high likelihood of success but relatively low reward. These projects are considered conservative bets because they are less risky and usually focus on incremental improvements or well-understood market needs. This categorization helps in balancing a portfolio with projects of varying risk levels and potential rewards.
Thus, the correct answer is A: True.
References:
Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio Management for New Products.
Basic Books.
Wheelwright, S. C., & Clark, K. B. (1992). Revolutionizing Product Development. Free Press.