Mission statements help organizations to focus their people and resources by clearly defining the purpose and primary objectives of the organization. They provide direction and a sense of purpose, helping to align efforts across different departments and teams towards common goals. A well-crafted mission statement communicates the organization's core values and objectives, which guides decision-making and prioritizes resource allocation. This concept is widely accepted in management literature, where the mission statement is seen as a critical tool for strategic alignment and organizational coherence (Drucker, 1974; Campbell & Yeung, 1991).