The most appropriate role for the marketing team member in technical product development is to stay informed about technical progress by attending team meetings and maintaining open communication with the technical team. This ensures that marketing decisions are well-informed by the latest technical developments, and it facilitates alignment between the marketing and technical aspects of the product development process.
Leading the team or making decisions without technical input can create disconnects and reduce the effectiveness of the development process. References: Cooper, R. G. (2001). Winning at New Products:
Accelerating the Process from Idea to Launch. Basic Books.