The purpose of the Development Stage is to design the product.
Correct Answer: B
The purpose of the Development Stage in the new product development process goes beyond just designing the product. This stage involves detailed engineering of the product, development of prototypes, testing, and validation to ensure that the product meets all required specifications and customer needs. It also includes planning for production and refining the business case based on more accurate cost and time estimates.
Designing the product is a critical component, but the development stage encompasses a broader scope, including addressing manufacturability, reliability, and preparing for market launch. References: Cooper, R.
G. (2001). Winning at New Products: Accelerating the Process from Idea to Launch. Basic Books.