Secondary research refers to the analysis of data that has already been collected and published by others. This can include a variety of sources such as academic journals, government reports, and industry publications.
While research executed and published by a market research firm can be a part of secondary research, it is not the exclusive definition. Secondary research broadly encompasses any previously conducted studies that can be used for new analysis.
Thus, the correct answer is B: False.
References:
Burns, A. C., & Bush, R. F. (2014). Marketing Research. Pearson.
Malhotra, N. K. (2015). Marketing Research: An Applied Orientation. Pearson.