Establishing goals and key metrics is crucial for encouraging adoption of new systems like Sales Cloud. This approach involves setting clear, measurable objectives for the sales team and defining the metrics that will be used to track progress toward these goals. By doing so, management can provide direction and motivation for the sales team, helping them understand the benefits of the new system and how it can help them achieve their targets. Additionally, tracking these metrics allows for monitoring adoption rates and identifying areas where additional training or support may be needed. Redefining the sales process and running training sessions are also important but establishing goals and key metrics provides a foundation for structured and measurable adoption.