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After discovery, you know what the business wants to achieve. The next logical step is to formalize how you’ll measure whether the implementation meets those goals. By defining key metrics (e.g., increased opportunity conversion rates, reduced sales cycle time, or adoption percentages), all stakeholders have a clear “scorecard” before moving into detailed design and development.

B. Create user stories often comes next, but without agreed-upon success metrics, it’s hard to prioritize features effectively.

C. Onboarding team members is important for execution but should follow a clear understanding of how success is measured.

D. Developing wireframes helps visualize the solution, but those wireframes should be guided by the key metrics you just defined.

By first agreeing on how success looks and how you’ll track it, subsequent steps (user stories, wireframes, development) remain closely aligned with business goals