ADM-201 Exam Dumps | Ursa Major Solar wants to know which of its marketing efforts are helping the team win Opportunities.

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Question 122/122

Ursa Major Solar wants to know which of its marketing efforts are helping the team win Opportunities.
What should an administrator configure to provide theseinsights?

A. Campaign Hierarchy.

B. Campaign Influence

C. Map Custom Lead Fields

D. List Email Activities

Correct Answer: B

Campaign influence is a feature that allows users to track how campaigns have influenced opportunities and measure the return oninvestment (ROI) of marketing efforts. Users can see which campaigns have influenced an opportunity on the related list and assign different attribution models to calculate the campaign influence.
References:https://help.salesforce.com/s/articleView?id=sf.campaigns_influence.htm&type=5

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