Insourcing the manufacture of a major product, motivated by public relations considerations, is most likely aimed at improving community ties. By bringing production in-house, the company can create local jobs, invest in the local economy, and demonstrate a commitment to the community. This can enhance the company's reputation, foster goodwill, and potentially lead to stronger community support and loyalty.
References:
* "Insourcing: Bringing Discrete Manufacturing Back to America" by Lisa Shuler.
* Harvard Business Review articles on corporate social responsibility (CSR).
* Studies on community impact of local manufacturing from the Economic Policy Institute (EPI).