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CBA Incorporated is an up-and-coming automobile manufacturer. CBA issues a request for proposal (RFP) for a supplier of a new radiator, to be designed by the supplier in accordance with specifications created by CBA. Two bidders are Interested: Supplier X, with whom CBA currently does business, and Supplier Y, who is new to CBA. The firm plans to make the chosen supplier a single source for all of CBA's radiators in return for collaborative design development and open book pricing, so that profit margins can be agreed to and set. The suppliers respond to the RFP, and Supplier X quotes a much higher price than Supplier Y. Given this situation, which of the following should CBA do?
Correct Answer: C
In this situation, CBA should engage Supplier X in negotiations with senior management about the merits of a win-win strategy and the opportunities that CBA is offering in terms of volume. This approach leverages the existing relationship with Supplier X and explores the potential benefits of collaborative design development and open book pricing. It encourages Supplier X to consider the long-term partnership and the volume opportunities, which could justify a more competitive price. References: * "Strategic Sourcing and Category Management" by Magnus Carlsson. * Articles on win-win negotiation strategies from Harvard Business Review. * CIPS resources on strategic supplier negotiation.