Demand management refers to the identification, analysis, determination, procurement, and fulfillment of the goods and services an organization needs to meet short- and long-term objectives. It involves understanding and managing customer demand to ensure that the organization can meet its operational and strategic goals efficiently. This process includes forecasting demand, managing resources, and coordinating supply chain activities to align supply with demand.
Reference:
Lysons, K., & Farrington, B. (2012). Purchasing and Supply Chain Management. Pearson Education.
Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation. Pearson Education.