Understanding the Situation:
The supply manager knows of future enhancements to a software program but these updates are not publicly announced.
It is essential to handle this information carefully to avoid breaching confidentiality or misrepresenting the product.
Best Course of Action:
Coordinating with Marketing: Ensures that any information shared with the potential customer is accurate and aligns with the company's communication strategy.
The marketing department can confirm whether the details of the future release can be disclosed and provide guidance on how to present this information appropriately.
Conclusion: By coordinating with the marketing department, the supply manager ensures proper handling of sensitive information, maintains alignment with company policies, and avoids potential legal or ethical issues.
Reference:
"Marketing Management" by Philip Kotler and Kevin Lane Keller
Corporate communication policies and guidelines from internal company documents