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CDE, Inc. is a U.S.-based sporting apparel company. CDE contracts with a manufacturer in another country to produce a specialized line of clothing. In the first few months, sales of the new line are very disappointing. It is then discovered that the manufacturer is marketing counterfeit copies of the new line in the U.S. and abroad, thus undercutting CDE's pricing and damaging its reputation. Given this situation, which of the following should CDE do FIRST?
Correct Answer: C
When a manufacturer is discovered marketing counterfeit copies of CDE's products, the first course of action should be to issue a cease and desist notification and reassess production risk. This approach is recommended by leadership and transformation management documents, which emphasize the importance of promptly addressing intellectual property breaches while evaluating the associated risks. Issuing a cease and desist notice serves as a formal demand to stop the infringing activities, protecting the company's legal rights and initiating the process of addressing the violation. Reassessing production risk involves evaluating the current supplier's reliability and considering alternative suppliers to mitigate future risks. Reference highlight the necessity of protecting intellectual property and maintaining supplier integrity in global supply chains.