A general insurance company wants to enter a new segment that has the potential for high profit and little competition. The business analyst (BA) was asked to prepare a presentation for key stakeholders to show how the new segment will deliver value for stakeholders. Which of the following is best suited for this purpose?
Correct Answer: D
Explanation
According to the BABOK® Guide, a business case is a document that provides the justification for initiating a project or an investment. A business case typically includes the following elements: the problem or opportunity statement, the objectives and expected outcomes, the proposed solution and alternatives, the costs and benefits analysis, the risks and assumptions, and the recommendations and conclusions. A business case is best suited for presenting how a new segment will deliver value for stakeholders, as it can demonstrate the feasibility, desirability, and viability of the proposed solution, and compare it with other possible options. A business case can also help the stakeholders to make informed decisions and to secure the necessary resources and support for the project. References:
[BABOK® Guide], section 7.1: Prepare Business Case
CCBA Exam Questions & Answers with Explanations, question 423