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Universal Containers (UC) plans to send one of three different emails to its customers based on the customer's lifetime value score and their market segment. Considering that UC are required to explain why an e-mail was selected, which AI model should UC use to achieve this?
Correct Answer: C
Universal Containersshould use aPredictive modelto decide which of the three emails to send based on the customer'slifetime value scoreandmarket segment. Predictive models analyze data to forecast outcomes, and in this case, it would predict the most appropriate email to send based on customer attributes. Additionally, predictive models can provideexplainabilityto show why a certain email was chosen, which is crucial for UC' s requirement to explain the decision-making process. * Generative modelsare typically used for content creation, not decision-making, and thus wouldn't be suitable for this requirement. * Predictive modelsoffer the ability to explain why a particular decision was made, which aligns with UC's needs. Refer toSalesforce's Predictive AI model documentationfor more insights on how predictive models are used for segmentation and decision making.
Recent Comments (The most recent comments are at the top.)
Mmm - Oct 15, 2025
C is the right answer
The business requirement has two key components: Prediction/Classification and Explainability.
Classification Task (Prediction): The task is to select one of three predefined emails based on input data (Customer Lifetime Value score and market segment). This is a classification problem, which falls under Predictive AI. A predictive model (like a Decision Tree or Logistic Regression) would output the probability of which email is the best fit (the "selection").
Explainability Requirement: The requirement to explain why the email was selected is the strongest indicator. Predictive AI models in Salesforce (specifically Einstein Discovery) are built with Explainable AI (XAI) capabilities that provide:
Reasons: The top predictors (e.g., "Email 1 was chosen because CLV is high and segment is 'Enterprise'").
Suggestions: Recommendations on how to change the input data to influence a different outcome.
Generative models (A and B) are primarily used to create novel content (drafting the email text itself) and often lack the inherent explainability required for auditability and understanding why a specific decision (the selection of which email to send) was made.
Therefore, the Predictive Model is necessary for the classified decision and its required explanation....
Recent Comments (The most recent comments are at the top.)
C is the right answer
The business requirement has two key components: Prediction/Classification and Explainability.
Classification Task (Prediction): The task is to select one of three predefined emails based on input data (Customer Lifetime Value score and market segment). This is a classification problem, which falls under Predictive AI. A predictive model (like a Decision Tree or Logistic Regression) would output the probability of which email is the best fit (the "selection").
Explainability Requirement: The requirement to explain why the email was selected is the strongest indicator. Predictive AI models in Salesforce (specifically Einstein Discovery) are built with Explainable AI (XAI) capabilities that provide:
Reasons: The top predictors (e.g., "Email 1 was chosen because CLV is high and segment is 'Enterprise'").
Suggestions: Recommendations on how to change the input data to influence a different outcome.
Generative models (A and B) are primarily used to create novel content (drafting the email text itself) and often lack the inherent explainability required for auditability and understanding why a specific decision (the selection of which email to send) was made.
Therefore, the Predictive Model is necessary for the classified decision and its required explanation....
C is right answer