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The PRIMARY objective of building outcome measures is to:
Correct Answer: A
Outcome measures are indicators that measure the results or impacts of a strategy, program, or project on the intended beneficiaries or stakeholders1. The primary objective of building outcome measures is to monitor whether the chosen strategy is successful in achieving its goals and objectives, and to evaluate its effectiveness and efficiency2. Outcome measures can also help to communicate the value and benefits of the strategy to the relevant audiences, and to identify areas for improvement or adjustment3. Outcome measures are different from output measures, which measure the activities or products that are delivered by the strategy, but not necessarily their effects or outcomes4. References := Outcome Measures - an overview | ScienceDirect Topics Outcome Measurement | The Australian Institute of Family Studies Outcome Measurement: A Guide for Nonprofit Organizations | Imagine Canada Doing Quantitative Research with Outcome Measures