An airline wants to launch a new program involving the use of artificial intelligence (Al) and machine learning the mam objective of the program is to use customer behavior to determine new routes and markets Which of the following should be done NEXT?
Correct Answer: B
Critical success factors (CSFs) are the essential elements or conditions that must be achieved for a project or program to be successful. CSFs help to define the scope, objectives, and expected outcomes of the project or program, as well as the key performance indicators (KPIs) and metrics to measure and evaluate the progress and results. CSFs also help to align the project or program with the strategic goals and vision of the organization, and to communicate the value proposition and benefits to the stakeholders. Therefore, before launching a new program involving the use of artificial intelligence (AI) and machine learning, an airline should define the CSFs to ensure that the program is feasible, desirable, and viable, and that it meets the business needs and expectations of the customers and the market. := CGEIT Review Manual, Chapter 1: Framework for the Governance of Enterprise IT, Section 1.2: GEIT Principles, Subsection 1.2.3:
Principle 3: Ensure Outcomes Are Delivered Through Effective Use of IT, Page 28.