The mission and vision statements serve different but complementary purposes:
* Mission:
* Definition: Describes the organization's purpose, who it serves, and its core objectives.
* Example: "To provide affordable healthcare solutions to underserved communities."
* Vision:
* Definition: Outlines the aspirational future state of the organization and why it matters.
* Example: "To be the world's leading provider of sustainable healthcare solutions."
* Why Other Options Are Incorrect:
* A: Both mission and vision address both internal and external stakeholders.
* B: Mission and vision are not strictly defined by short-term or long-term timeframes.
* D: Neither is restricted to financial or non-financial targets.
References:
* Balanced Scorecard Framework: Differentiates mission and vision in organizational strategy.
* OCEG GRC Capability Model: Explains the alignment of mission and vision with strategic goals.