The mission and vision of an organization serve distinct but complementary purposes:
* Mission:
* Defines the organization's purpose, direction, and core values.
* Answers: "Why do we exist?"
* Example: "To provide sustainable energy solutions to underserved markets."
* Vision:
* Represents an aspirational future state the organization strives to achieve.
* Answers: "What do we aspire to become?"
* Example: "To be the world's leading renewable energy provider."
* Why Other Options Are Incorrect:
* B: Both mission and vision involve internal input and stakeholder considerations.
* C: Mission and vision are broader than financial goals.
* D: Both mission and vision are relevant for all types of organizations.
References:
* Corporate Strategy Frameworks: Emphasize clear articulation of mission and vision for strategic alignment.
* Balanced Scorecard Methodology: Discusses mission and vision as integral to strategic planning.