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Comprehensive Detailed Explanation SWOT analysis is a business-planning tool taught in NASM's professional development section, designed to help trainers identify internal and external factors affecting their practice. NASM defines SWOT as: Strengths: internal advantages like skills, education, or client rapport. Weaknesses: internal limitations, such as lack of experience in a niche. Opportunities: external possibilities for growth, like emerging markets or new certifications. Threats: external challenges like competition or economic downturns. This structured self-assessment enables personal trainers to strategically plan their services and marketing to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.