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Universal Containers (UC) is facing data quality issues where Sales Reps are creating duplicate customer accounts, contacts, and leads. UC wants to fix this issue immediately by prompting users about a record that possibly exists in Salesforce. UC wants a report regarding duplicate records. What would be the recommended approach to help UC start immediately?
Correct Answer: B
Creating a duplicate rule for account, lead, and contact, using standard matching rules for these objects, and setting the action to report and alert for both creates and edits can help UC fix the issue immediately by prompting users about a record that possibly exists in Salesforce. This can also generate a report regarding duplicate records that can be used for further analysis and resolution