Defining data duplication standards and rules, measuring data timeliness and consistency, and measuring data completeness and accuracy are three key factors that a data architect should consider while defining data quality standards. Defining data duplication standards and rules can help prevent or reduce duplicate records in the org by specifying criteria and actions for identifying and merging duplicates. Measuring data timeliness and consistency can help ensure that the data is up-to-date, reliable, and synchronized across different sources. Measuring data completeness and accuracy can help ensure that the data is sufficient, relevant, and correct for the intended purposes.