The best solution to make sure lead data has both profile and location information is to leverage external data providers to populate company profile and location data. This is because external data providers can enrich lead data with additional information from third-party sources, such as Dun & Bradstreet, ZoomInfo, or Clearbit. This can help improve lead quality, segmentation, and conversion. Salesforce supports integrating with external data providers using Data.com Clean or other AppExchange solutions2. Asking sales people to search for populating company profile and location data is inefficient and prone to errors. Running reports to identify records which do not have company profile and location data is useful, but does not solve the problem of how to populate the missing data. Exporting data out of Salesforce and sending to another team to populate company profile and location data is cumbersome and time-consuming.