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When implementing a Next-Best-Action, the customer Lifetime value Threshold is used to __________ for an offer
Correct Answer: C
Next-Best-Action Configuration: In Pega, configure the Next-Best-Action strategy to include customer lifetime value as a factor. Set Thresholds: Define thresholds for customer lifetime value to determine what constitutes a high-value proposition. Prioritization Logic: Implement logic within the strategy to prioritize actions or offers that align with high customer lifetime value. Reference: Pega documentation on Next-Best-Action and customer lifetime value considerations.