PEGACPLSA88V1 Exam Dumps | U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country.

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Pegasystems.PEGACPLSA88V1.v2024-08-16.q108
Question 45

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Question 45/108

U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.
What do you configure in Next-Best-Action Designer to implement this requirement?

A. Applicability rules

B. A prioritization formula

C. A customer segment

D. An audience

Correct Answer: C

* Identify the Target Audience: To ensure that the advertisement targets customers in the eastern region, you need to define a specific customer segment that includes customers residing in that area.
* Customer Segment Configuration: In Pega's Next-Best-Action Designer, customer segments allow you to group customers based on specific attributes, such as location, ensuring that only the relevant audience sees the offer.
* Implementation: Configure the customer segment by setting the geographic criteria to include customers from the eastern region.
* Reference: Pega Marketing and Customer Decision Hub documentation emphasize the use of customer segments to personalize and target offers effectively (Pega Customer Decision Hub, Segmentation and Targeting).

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